About | 91��ɫ

91��ɫ is authorised and regulated by the Financial Conduct Authority

Free delivery

30 day returns

The linear economy is broken

The waste from our consumption of consumer electronics alone is huge.

Every year

62m

tonnes of e-waste is generated

That’s equal
to throwing

1250

laptops into landfill
every second

Over

5 Bn

inactive used smartphones globally

Our research
shows devices
are only used

38%

of their usable life

Only

22%

of global e-waste is recycled

Up to

£3.4��

of recyclable smartphones in UK drawers

The 91��ɫ mission

Our mission is to accelerate the transition to a circular economy. Customers and OEMs will only make that transition if it is cost effective and simple. That's where we come in. Our technology platform enables the lease-and-reuse of devices, which makes them more sustainable, accessible and affordable.

91��ɫ Pay

We take on the complexities of leasing, making it easy for OEMs to join our marketplace or add it as a payment method in their direct channels. Their customers enjoy savings, and every lease ensures devices are refurbished, reused, and recycled.

91��ɫ Re-commerce

We find channels, both locally and globally, to re-sell and re-lease returned devices, ensuring they're always in use and their value is maximised.

91��ɫ Protect

Our insurance, warranty and repair services extend device lifespan and reduce e-waste.

91��ɫ Trade-in

Instead of letting old devices sit unused, our trade-in platform ensures they get a new lease of life.

As seen on TV

Second Party Opinion:
91��ɫ Group Ltd. Green Financing Framework

〝We assess 91��ɫ's green financing framework as Light green.〞

"Beyond financial advantages, this leasing approach could substantially curtail electronic waste, appealing to both tech enthusiasts and eco-conscious consumers."

Sky News

"91��ɫ ticks the green box too, putting an iPhone in three sets of hands over its seven-year lifespan, rather than being consigned to the back of a drawer or landfill after one owner."

Financial Times

Stop, you're making us blush!

Our customers have said lots of nice things about us.

"I have been with 91��ɫ for over two years now and never had any problems. I was invited to upgrade at the two-year mark, and 91��ɫ is much cheaper than O2 and many other big-name mobile phone companies; I highly recommend them."

Anne McHugh

“91��ɫ are a good company to deal with! They are honest and reliable and enable me to rent tech I couldn't afford to buy retail!”

Robert Murray

“Excellent service and upgrading me to the new iPhone so quickly! And I love the sustainability and environmental commitments in their packaging.”

Reggie Donaghy

4.5 stars across 13,000+ Trustpilot reviews. Thousands are joining 91��ɫ every month.

Real business, reeeally different

There are 80 of us in our 91��ɫ offices in the UK. We’re a real business, building something different and we really mean it.

If you’ve any questions or comments, please get in touch. Thanks for being part of the 91��ɫ difference and if you like what we’re doing, please tell others about us.

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